9,193 American teenagers participated in Piper Sandler’s 46th semi-annual Generation Z survey.
One year later, “self-reported” spending fell 1% to $2,316. This poll has not shown a decline in spending since prior to the COVID-19 epidemic. With a Y/Y increase of 13 points to 29% among female teens, e.l.f. Beauty, Inc. continues to be the leading cosmetics brand. With 35% and 61% of the young population’s mindshare … Read more