Financial Stresses Drive “Creative Pragmatism” as American Holiday Shoppers Strive to Get More Out of Their Festive Dollars, According to an Accenture Survey
According to Accenture’s Annual Holiday Shopping Survey, as merchants prepare for the holidays, many customers are being forced to make trade-offs, cut back, and be creative with where, when, and what they spend their money on. This is because of ongoing inflation, high interest rates, and unpredictable income. Six in ten customers have either reduced … Read more