25 August 2023, Beverly Hills, California (GLOBE NEWSWIRE) — Esther Anaya confirmed her association with Cadillac through the end of the year for a commercial and performance tour featuring the new 2023 Escalade. The commercial, which will be spoken by Anaya and feature her original music in both English and Spanish, will air.
As a female DJ and performer, Anaya adds, “I feel blessed to be given the opportunity to represent the Latinx community.” “I am honoured to be associated with such a reputable company; I have been a supporter of it ever since moving to the United States from Colombia. I believe Cadillac is giving me the confidence and bravery to be myself, as well as the opportunity to share my talents with the people in Cadillac.
“I’d like to credit the hard work of Cameron Smith at iHeartMedia, who had a very specific vision and helped all of us execute it to Cadillac’s expectations,” she adds of the cooperation. I was astounded by the finished item. The musician continues by saying that it is an honour for her to work with the well-known company to represent her neighbourhood.
As part of a bigger tour showcasing her vocal, violin, and DJ abilities, Anaya, who personally composed the music for the Escalade commercial, will perform the ad’s theme tune as well as a few original songs on Texas tour dates this autumn in Austin, Dallas, Houston, and San Antonio.
I wanted to establish the ideal balance between house music with a Latin flair, and this Cadillac song was inspired by a Latin melody, ” she explains. The soundtrack features joyful violins that encourage dancing, as you can hear. I’m really thrilled to be on tour, with Cadillac and iHeartMedia presenting the Texas leg. I’ll be performing violin, singing, and DJing as I lead the audience on an upbeat, dynamic musical journey.
Green Light Social in Austin on August 18 and Green Light Social in Dallas on August 19 and 20 are the three headliner dates and locations that have been confirmed. Information on the shows in Houston and San Antonio will be released soon.
Producer, DJ, violinist, and singer/songwriter Esther Anaya is renowned for her distinctive sounds and creative performing approach. Anaya has been studying music for more than 20 years and has been working in the field for 10 years.