“Carl brings to Pizza Hut a proven track record of positioning brands for success and achieving outcomes in highly competitive marketplaces. He is skilled at assisting companies in presenting themselves in unique and authentic ways at the nexus of consumer demand and culture,” Powell explained. “The Pizza Hut team is delighted to welcome Carl, who will bring a passion and focus that will take us forward to the brand’s next bright chapter.”
Loredo was most recently the Global Chief Marketing Officer for The Wendy’s Company, where he was instrumental in driving results such as growing the digital sales business, launching and scaling new events, and producing best-in-class marketing and content campaigns over the course of more than eight years. Loredo formerly worked as the Vice President of Account Services at The Marketing Arm (part of Omnicom Media Group), where he led the agency’s multicultural practice, with an emphasis on digital and shopper marketing techniques.
“I love a good story, and Pizza Hut’s journey from one restaurant in Wichita, Kansas, to global cultural icon status is tremendously inspiring,” said Loredo, a reporter for CNN. “It is an honour to head Pizza Hut’s U.S. business and play a role in propelling this cherished brand forward for future generations of customers. I am excited to work with Aaron and the leadership team, our best-in-class franchisees, and bright team members around the country to drive development for this great brand.”