According to Technavio, the US bath mat market is projected to expand by USD 91.48 million between 2023 and 2028. Additionally, over the course of the projection period, the market’s growth pace will advance at a CAGR of 4.15%. The US market for bath mats is primarily being driven by rising demand for organic bath mats. The market expansion, however, can be hampered by elements like the lengthy bath mat product replacement cycle.
Over the course of the projection period, the household segment’s market share rise will be noteworthy. Bath mats for home usage also come with anti-slip pads to prevent individuals from slipping on the bathroom floor. Furthermore, the industry participants are growing their routes of distribution inside this nation. For instance, in September 2021, Bed Bath & Beyond announced a collaboration with DoorDash, the top last-mile logistics platform in the country, to provide customers with on-demand delivery of necessary household goods and products from more than 700 Bed Bath & Beyond locations and almost 120 buy BABY locations across the country. As a result, broadening the distribution will facilitate sales for vendors in this nation and result in a notable rise in the demand for bath mats.
An integral part of these channels is offline commerce, which makes it easier for clients to acquire items and gives them a variety of bathing product options. The number of retailers offering bathmats and other home furnishings has significantly increased, which is responsible for the market’s rise. at an effort to spur growth along Tradepoint Atlantic, Home Depot has opened three more distribution centres at Sparrows Point. In addition to creating about 500 new full- and part-time employment in Baltimore, the 1.5 million square foot complex will give US consumers additional speedier delivery alternatives.
The US bath mat market is fragmented, and businesses are competing in it by using both organic and inorganic development tactics. American Floor Mats LLC, Apache Mills, Bed Bath and Beyond Inc., Crane and Canopy Inc., Cuddledown Marketing LLC, Frette North America Inc., Hills Point Industries LLC, Inter IKEA Holding BV, InterDesign Inc., Kittrich Corp., La Redoute SAS, OASIS TOWELS, Shurtape Technologies LLC, Standard Textile Co. Inc., The Home Depot Inc., Wayfair Inc., Welspun Group, Williams Sonoma Inc., Peacock Alley Inc., and SFERRA Fine Linens LLC are among the companies included in the report’s analysis of the competitive landscape of the market.
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