A total of 200 trendy Princess Polly garments will be available at any given moment in the recently launched 3,370 square foot retail area, which will promote an immersive and participatory experience that goes far beyond buying. The store was purposefully built to engage and enthral customers while simultaneously acting as a marketing and content engine, complete with aesthetically stunning digital displays, a glitzy media wall, and personalised product suggestions. The store will hold unique events like product debuts, meet-and-greets with influencers, and styling classes to bring to life the sense of community that Princess Polly has developed through social media.
Wez Bryett, co-CEO of Princess Polly, said, “Opening our first store in the United States is a significant milestone for Princess Polly. “We are optimistic about the brand’s success as a physical retailer and are eager to watch its expansion potential materialise. We’re thrilled to combine the seamless online Princess Polly experience that American customers have come to love with the convenience of a brick-and-mortar store at Westfield Century City. Based on feedback from our devoted customers, Los Angeles is the ideal first location to establish our retail footprint in the U.S.
Ciaran Long, interim CEO of a.k.a. Brands, remarked that Princess Polly had accomplished something truly remarkable. Before making a first purchase, customers in the US will be able to browse and try on Princess Polly’s high-quality styles in person. We are convinced that the store will help Princess Polly build stronger relationships with both current and potential customers. I’m interested in seeing how the company grows its retail presence both domestically and abroad.
Being the first retail location for Princess Polly in the US is an enormous honour, according to Louis Schillace, Senior General Manager of Westfield Century City. As the top shopping destination in Los Angeles, “we are thrilled to welcome the well-known online fashion boutique to the centre and are confident that our customers will feel as thrilled about this partnership as we do.”
On Friday, September 8th, at 10 a.m. Pacific Time, the store will open. Monday through Thursday, 10 am to 9 pm, Friday through Saturday, 10 am to 10 pm, and Sunday 11 am to 8 pm are the store’s opening hours. For online Princess Polly goods purchases,
Princess Polly is a leading global online fashion brand that caters to trend-setters by producing both apparel and content. Princess Polly, pioneers in the field, offers customers an unrivalled online shopping experience through a digital environment that is continuously changing. A dedicated consumer base returns frequently for the newest looks, unique ideas, and classic trends thanks to an in-house staff of designers and creatives. The company’s courageous emphasis on the environment, the local community, and diversity has helped to maintain its status as the go-to location for the generation that is conscious and actively involved. established in 2010
A brand accelerator for new fashion brands is called Brands. Each brand in the a.k.a. portfolio has a specific Gen Z and millennial demographic in mind, produces authentic and motivational social media content, and provides high-end, exclusive goods. Brands uses its next-generation retail platform to support each brand’s growth, expansion into new areas, and improvement of profitability. Princess Polly, Culture Kings, mnml, and Petal & Pup are some of the current brands in the a.k.a. Brands portfolio.
A unique escape from Los Angeles, Westfield Century City offers cutting-edge fashion brands, award-winning chefs and culinary experiences, headline events and entertainment, multifaceted health and wellness amenities, public art installations, and cultural programming all in one location. It is tucked away among acres of open space and exquisitely landscaped outdoor plazas. After undergoing a $1 billion makeover, the location currently has the first Eataly on the West Coast, a new Nordstrom with three levels, a new Macy’s with two levels, a completely refurbished Bloomingdale’s, as well as a high-end Equinox fitness centre and spa.